Before talking about the team or the beginnings of the brand, I wanted to tell you about how we create a collection. Don't hesitate to send us your ideas, we will be happy to involve you in the development of our next collections!
Step 1: MOOD board
Each collection is the testimony of a desire, a change, a season, a journey...
The jewelry creation process comes second. I didn't go to fashion school or jewelry design school, but that's how we manage to organize ourselves better.
For the “Botanical” collection it was a call to spring, to go for a walk, a bloom and lots of colors after a sad and gray winter.
From there, a huge Pinterest board with all the images that inspire us. We summarize it in one sheet to see more clearly. Example of the Botany one
Step 2 : The creation of jewelry
The image being defined, my inspiration pumped up, I start the jewelry part. We take into account all the feedback that you communicate to us, on the sizes of the bracelets, the weight of the creoles, the mesh necklaces or pendants.
Creation of the drawing, purchase of the parts, purchase of the primers... Go to the manufacturing article!
The only watchword: gold-plated, resistant to everything, anti-allergy! 
Step 3: Preparation for the shooting
To do this, you “just” need to refer to the moodboard.
We have to find the place, not always easy with the weather and to have acceptable prices (for a small company)
The model, also a big subject, is one of the most complicated things! Usually Instagram helps us well for that ;)
Decorative elements (a book, an orange, a basket, etc.), easy with Pinterest,
The looks, the best moment, when we go shopping to buy all the outfits! We think we are stylists, and we want to buy everything for ourselves afterwards…
Step 4 : the brief
The brief is used for writing our texts, small cards, communication orientation, etc.
It also helps us find the right poses, ideas for shadows, places to shoot, which jewelry to wear with which outfits...
Step 5 : D-Day
A big document with the entire collection plan is made! It allows us not to forget anything, to take everything into account and to shoot each jewel. We shoot, and here we go!
It's mostly a happy move. We are a small brand so there are not many of us. We are going on a trip with 4 of us with all our stuff in our suitcases, outfits, makeup, jewelry ... You can't miss us!
Our photographer is incredible and sends us the photos of the shooting within 2 days. A first sorting, a color touch-up (not on the physical) and it's online!
Each time, we start again, taking into account your desires for jewelry, the feasibility of the workshops, the current trends!
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